Hi, I'm Kyle StruthersProduct Leader

Transforming ideas into impactful products that deliver exceptional value to customers and businesses.

About Me

I'm a product leader with over 10 years of experience building and scaling products that sit at the intersection of technology, design, and strategy. I've recently been focused on leveraging AI to streamline development, accelerate go-to-market, and uncover new opportunities for growth.

At companies like Ribbiot, Owlet Baby Care, and Under Armour, I've led cross-functional teams to launch products that solve real problems for real users. I'm passionate about blending human insight with data—and now AI—to create thoughtful, impactful product experiences.

Companies I've Worked With

Ribbiot logo
Owlet Baby Care logo
Under Armour logo
St. Jude Medical logo
Ribbiot logo
Owlet Baby Care logo
Under Armour logo
St. Jude Medical logo

Location

Austin, TX

Experience

10+ Years

Expertise

AI Augmented Product Management

Industry

Tech, Health, Fitness

Work Experience

Principal Product Manager
Ribbiot
Feb 2023 - Present

Remote

  • Lead the entire product lifecycle and drive strategic direction, guiding the company from zero to a fully operational platform.
  • Introduced AI to accelerate product development and surface insights from customer behavior, feedback, and market signals.
  • Defined product requirements, partnered with design on intuitive user experiences, and worked closely with engineering to deliver value quickly.
  • Collaborate closely with leadership to balance near-term fundraising needs with long-term product sustainability.
  • Ensure the voice of the customer is deeply embedded in every decision through hands-on research, support, and feedback loops.
  • Foster tight collaboration across engineering, design, and executive leadership in a fast-paced, high-impact environment.
  • Built analytics foundations from scratch, focusing on metrics like retention and active usage
AI-enhanced platform launch
Built analytics from scratch
Cross-functional team leadership
Voice-of-customer integration
Principal Product Manager
Owlet Baby Care
Jan 2023 - Feb 2023

Remote

  • Responsible for flagship Dream Sock product and increased NPS from 10 to 60 in less than a year on the market.
  • Drove software product development for De Novo medical product submission to the FDA.
  • Led a customer-first product development squad to build a roadmap and user-test concepts.
NPS +50 improvement
FDA submission
Flagship product ownership
Senior Product Manager
Owlet Baby Care
Sep 2021 - Jan 2023

United States

  • Ensured every baby has access to health-sensing technology that allows parents to keep their baby safe and well cared-for.
  • Product leader responsible for the flagship sock product and development of current and future feature-set.
Feature strategy & testing
End-to-end product development
Senior Product Manager
MapMyFitness - Under Armour
Jul 2021 - Sep 2021

Austin, Texas

  • Product lead for next-generation connected hardware product.
  • Implemented data-driven coaching improvements for consumer app.
Next-gen hardware leadership
Smart coaching feature delivery
Product Manager
MapMyFitness - Under Armour
Jan 2019 - Jul 2021

Austin, Texas

  • Led product vision and cross-functional execution for MapMyRun mobile apps with 5M+ monthly active users.
  • Owned roadmap for an integrated hardware/software product, from concept to launch.
  • Launched in-app coaching features that helped runners improve speed and distance.
  • Improved engagement and retention through data-driven optimizations and revamped analytics.
5M+ MAU
1.25M+ device activations
Improved NPS YoY
Hardware/software integration
Associate Product Manager
MapMyFitness - Under Armour
Jan 2018 - Jan 2019

Austin, Texas

  • Led updates to registration and login flows to meet GDPR compliance standards, deployed to 100% of users ahead of deadline.
  • Designed and launched A/B testing roadmap for the subscription product, resulting in a 200% increase in new user subscriptions.
  • Managed rebuild of a scalable platform for global sponsored challenges in collaboration with contracted developers.
  • Worked with distributed teams to update the website and establish a reusable system for future web collaborations.
200% increase in new user subscriptions
GDPR Compliance
A/B testing roadmap
Level II Escalation Specialist
MapMyFitness - Under Armour
Nov 2016 - Jan 2018

Austin, Texas

  • Built a scalable data pipeline to sync third-party support data with user accounts, improving visibility and analysis of support trends.
  • Scoped and delivered improvements to internal support tools in collaboration with cross-functional partners.
  • Developed dashboards for surfacing known issues and feature requests, improving prioritization across product and engineering.
  • Pushed code to improve support tooling and contributed to web development projects.
Customer data pipeline implementation
Support tool reliability improvements
Dashboard Creation
Internal Tool Web Development
Customer Happiness Specialist
MapMyFitness - Under Armour
Apr 2016 - Nov 2016

Austin, Texas

  • Built and maintained dashboards for visibility into known issues, improving resolution prioritization.
  • Created weekly reports on support volumes and feature requests, accelerating resolution of high-impact tickets.
  • Improved customer-facing help center content and internal support macros.
  • Consistently exceeded ticket resolution and customer satisfaction goals.
Support analytics reporting
Improved help center content
High CSAT + resolution volume

Product Portfolio

A bunch of products I've led and developed throughout my career, demonstrating my expertise in creating innovative solutions that deliver value.

Ribbiot

Ribbiot Operations Management Platform app icon
Startup
IoT
Construction Tech
AI

Ribbiot Operations Management Platform

A comprehensive platform for managing operations and equipment with Ribbiot's innovative sensors, providing actionable insights for businesses.

Owlet Baby Care

Owlet Dream Sock app icon
Health Tech
FDA Cleared
Wearable

Owlet Dream Sock

The Owlet Dream Sock is a wearable baby monitor that tracks sleep quality indicators like heart rate and movement. The FDA-cleared device provides parents with insights into their baby's sleep patterns and helps them establish healthy sleep habits.

Under Armour

MapMyRun & Connected Footwear app icon
Fitness Tech
Connected Devices
Mobile App

MapMyRun & Connected Footwear

Led the iterations of Under Armour's connected footwear technology and MapMyRun app integration. The smart shoes measure running metrics in real-time without requiring a phone, helping runners improve their form and performance with data-driven coaching.

Skills & Expertise

A blend of product leadership, technical knowledge, and AI expertise that enables me to create innovative solutions.

Product Management

Core product management skills

Product Strategy95%
Roadmap Planning90%

Leadership

Team and stakeholder management

Cross-functional Leadership90%
Stakeholder Management85%

Technical

Technical knowledge and tools

Data Analysis90%
Product Analytics Tools95%

AI Tools

Artificial intelligence platforms and tools

ChatGPT & GPT-495%
ChatPRD95%

Get In Touch

Interested in collaborating or learning more about my work? Let's connect to explore how we can drive innovation together.

Contact Form

Please click the button below to fill out my contact form. I'll get back to you as soon as possible.

Alternatively, you can reach me through my LinkedIn profile linked in the footer below.