Hi, I'm Kyle StruthersProduct @ Ribbiot
Started in operating rooms, not conference rooms. Cardiac devices at St. Jude, wearables at Under Armour and Owlet, industrial IoT at Ribbiot — fifteen years shipping systems that have to be right the first time.
About Me
I build products that connect people, data, and devices. Fifteen years in — starting as a clinical specialist in operating rooms at St. Jude Medical — I have shipped connected hardware and cross-platform software, applied AI to real user problems, and led squads through ambiguous 0→1 work and iterative scale-ups.
Previously at Owlet Baby Care and Under Armour, and currently at Ribbiot, I partner with firmware, mobile, and data science teams to turn complex signals into clear, trustworthy experiences. My approach mixes user insight with analytics and modern tooling to deliver measurable outcomes.
Where I've Worked
Location
Austin, TX
Experience
15+ years
Expertise
Medical devices, connected products, AI-augmented SaaS
Industries
Healthcare, fitness, industrial operations
Product Portfolio
Selected products I’ve led across AI, connected devices, and SaaS. Built with users first and measured by outcomes.
Ribbiot
Generative Form Builder
AI-augmented workflow creation for ops teams. Natural-language to structured forms; reduced setup time by ~80% and accelerated adoption in a tech-averse environment.
Owlet Baby Care
Owlet Dream Sock
FDA-cleared wearable (SaMD) translating physiological signals into parent-facing insights. Improved NPS from 10 → 60 in one year; led cross-platform delivery across firmware, iOS, and Android.
Under Armour
MapMyRun & Connected Footwear
Sensor-driven coaching across iOS, watchOS, and embedded footwear. Helped runners go 7% farther and 3% faster; scaled to 1.25M+ device activations and 5M+ MAU.
Work Experience
Remote
- Defined and executed 0→1 strategy for an IoT device and SaaS platform, shipping the first integrated product in three months.
- Scaled early adoption with 3× DAU growth by iterating quickly on high-impact workflows.
- Delivered a generative AI–powered form builder that automated workflow creation and reduced setup time by ~80%.
- Partnered with hardware engineers to integrate telematics and sensor data into real-time software dashboards.
- Built internal product analytics from scratch to track adoption, feature usage, and customer impact, informing roadmap decisions.
- Contributed to ~$500K ARR, driving toward $1M+ for the next funding milestone.
- Drove alignment across engineering, design, and near-shore teams to deliver regular, high-quality releases.
Remote
- Defined and owned the roadmap for the flagship wearable SaMD, integrating sensors, signal processing, and ML to deliver real-time health insights.
- Achieved FDA clearance and improved NPS from 10 to 60 within one year.
- Partnered with firmware, data science, and mobile teams to deliver cross-platform experiences across iOS, Android, and firmware updates.
- Managed the lifecycle from prototype through validation, regulatory submission, and market scale.
- Ran user testing with parents and clinicians to translate complex health signals into clear, trustworthy UX.
- Reported progress and KPIs to executive leadership to align device performance, user experience, and business outcomes.
Austin, Texas
- Led integration of hardware, firmware, and mobile software for next-generation connected devices.
- Implemented data-driven coaching improvements for consumer apps in coordination with design and engineering.
Austin, Texas
- Owned product vision and execution for MapMyRun apps with 5M+ monthly active users.
- Owned roadmap for an integrated hardware/software product from concept through launch.
- Launched ML-powered coaching that helped runners go 7% farther and 3% faster through real-time feedback.
- Improved engagement and retention through A/B testing and analytics-driven optimizations.
- Scaled connected device adoption to 1.25M+ activations and improved NPS year over year.
Austin, Texas
- Delivered GDPR-compliant registration and login to 100% of users ahead of deadline.
- Designed and launched an A/B testing roadmap for subscriptions, driving a ~200% increase in new subscriber conversions.
- Managed the rebuild of a scalable platform for global sponsored challenges with distributed partners.
- Established a reusable system for future web collaborations across teams.
Austin, Texas
- Developed an internal data pipeline linking third-party support systems to user accounts for trend visibility.
- Built dashboards that surfaced known issues and feature requests, improving prioritization across product and engineering.
- Scoped and shipped improvements to internal support tooling with cross-functional partners.
Austin, Texas
- Built and maintained dashboards for issue visibility and prioritization.
- Produced weekly reports on support volumes and feature requests to accelerate resolution of high-impact tickets.
- Improved help center content and internal macros; consistently exceeded CSAT and resolution goals.
Austin, Texas
- Supported 50+ hospital accounts across cardiac rhythm management — guided physicians through ablations, implants, and device troubleshooting live in the operating room.
- Analyzed 1000+ implanted devices for arrhythmia events, lead integrity, and programming anomalies; translated findings into actionable clinical recommendations.
- Earned CCDS (Certified Cardiac Device Specialist) and CEPS (Certified Electrophysiology Specialist) during this role.
- Contributed to 25% YoY profit growth in-region through device upgrade programs and clinical education.
Before Product
Five years in labs and hospitals before the first PM role.
BS + MS, Biomedical Engineering
Cal Poly, San Luis Obispo — 2011
Thesis: Ischemia Impairs Vasodilation in Skeletal Muscle Resistance Artery
Was headed for the MCAT until St. Jude called. The thesis worked for both paths — what actually stuck was the method, and knowing that 95% of real research never gets written down.
Skills & Evidence
The ways I work — and proof that it works.
Capabilities
- 0→1 product delivery
- Hardware + software ecosystems
- AI-augmented features
- Cross-functional leadership
- Roadmapping & prioritization
- Experimentation & metrics (OKRs)
Methods
- User discovery & synthesis
- Cohorts, retention, funnels
- A/B testing & readouts
- Stakeholder alignment & storytelling
- Launch & post-launch iteration
Tools
- Amplitude
- SQL
- Tableau
- Jira
- Linear
- Confluence
- OpenAI / Anthropic
- v0.dev
- Cursor
iplanforthree
My Custom AI Chef
Meet my custom GPT that helps plan meals, create shopping lists, and suggest recipes for families. As someone who cooks for a family of three (hence the name, a nod to my Instagram @icookfor3), I built this to solve my own challenges with meal planning, balancing nutrition, preferences, and time constraints.
Sample prompts:
- •It's Monday and all I have is a can of chickpeas.
- •What should I cook tonight?
- •My kid wants mac and cheese again, help!
- •I'm really hungry and have a ton of ground beef.
- •What do I make with frozen shrimp and some sad lettuce?
Meal Plans
Weekly plans tailored to your family
Shopping Lists
Organized by grocery department
Time-Saving
Quick recipes for busy weeknights
Balanced
Nutrition-focused suggestions
Frequently Asked Questions
- Who is Kyle Struthers?
- A product manager in Austin. The short version: started in cardiac ORs at St. Jude fifteen years ago, pivoted into fitness apps and wearables at Under Armour, shipped FDA-cleared wearables at Owlet, and is now building industrial IoT at Ribbiot. The throughline is systems that have to work the first time.
- What does Kyle Struthers do?
- He ships 0→1 hardware and software in regulated, high-stakes spaces — medical devices, consumer health, industrial IoT. The throughline is systems that have to be right the first time: FDA clearance, safety-of-life, six-figure assets. Most of the work is making those systems usable by non-engineers under pressure — which is where the job actually lives.
- Why does a biomedical engineer build IoT for construction?
- Same problem, different clothes. Cardiac ablation devices and construction asset tracking both live in regulated, high-stakes environments where the wrong answer has real consequences. The hardware's different — sensors instead of catheters — but the product work is identical: make a complex system trustworthy enough that someone will actually use it when things matter.
- How can I contact Kyle Struthers?
- Email or LinkedIn — both linked in the footer. Happy to talk shop about regulated product work, hardware/software integration, or the realities of 0→1 in high-stakes domains.
Get In Touch
The fastest way to reach me is email. LinkedIn works too.
kstruthe @ gmail.com